During this holiday season, does one want to tell their family and friends that they sell knock offs--or that they help Main Street? I'd vote for the latter. Yet, a new service is trying to sell knock offs and eat in to retailers' lunches.
For the last few years, retailers have been having a hard time of it: they are increasingly circumvented by the brands. With the advent of the e-commerce websites and social media, brands are pitching their wares directly to consumers and ...
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Retailers have had a difficult time in recent years, as brands have increasingly circumvented them. With the advent of e-commerce websites and social media, brands are pitching their wares directly to consumers and cutting out retailers.
I’ve sometimes wondered: What if the factory decides to do the same and cut out the brands? If the retailers don’t like it, how will the brands? Some businesses are now trying this. Services like Italic allow a consumer to bypass...
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March 28, 2019
March 28, 2019
I was going to recommened reading this Shopify article about converting website visitors to shoppers but then I realized what a rip off Shopify is.
In the screen shot shown, we see Shopify promote nine apps. The apps use the 'freemium' model where you try it for free, then often quickly get stuck paying. In sum, Shopify is nickel and dime-ing users.
When you use Shopify, it's like going to Disneyland and paying for each ride separately. You think that the theme park will be fun but by the time ...
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September 9, 2016
September 9, 2016
"Shoptiques is a scam."
A retailer in Massachusetts today told us how much they lost by joining Shoptiques. The retailer Fabvilla paid Shoptiques approximately $1,000 to join and got less than $50 in sales.
Bhawana Chitkara, the owner of FabVilla, said about Shoptiques:
"I got very little in return for spending $1,000 to join. Shoptiques is a scam. Small businesses get lost on Shoptiques. I want to save other businesses from getting trapped like we did."
You may ask: why does Bridge share this? ...
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